KERATIN GLOW-UP -1

Glycerin is known to be most effective humectant. It can increase skin hydration, relieve dryness, and refresh the skin's surface. It also improves skin barrier function and provides protection against skin irritants. It's also an emollient, which means it can soften skin.  Glycerin attracts and absorbs moisture to the hair and scalp. Additionally, it helps to create a barrier to prevent moisture from leaving the skin and hair follicles. It also helps to regulate oil production in the scalp. The antimicrobial properties of glycerin can help treat itchiness caused by dryness or dandruff.

Betaine as a skincare ingredient is one of the most gentle humectants you could ever encounter – perfect for any clean beauty routine. As an amino acid with osmolyte properties, betaine can balance your skin’s moisture content and improve its ability to retain hydration, while protecting the skin’s natural barrier. Its hydrating and plumping features make it one of the best topical wrinkle “fillers” out there, helping to reduce the visible signs of ageing. Betaine has a calming and soothing effect on the skin. The anti-inflammatory properties make betaine excellent for calming acne flare-ups, irritation, and redness.

Plant-based keratin is a sustainable, vegan alternative to traditional keratin, sourced from hydrolyzed proteins found in plants like corn, wheat, and soy. These proteins are broken down into smaller molecules, making them easily absorbed by hair and skin. Plant-based keratin strengthens and repairs damaged hair by replenishing lost protein, improving elasticity, reducing breakage, and restoring shine. It also forms a protective barrier around hair strands, sealing in moisture and enhancing resilience against environmental stressors like heat and pollution. For skin, it boosts hydration, smoothness, and elasticity, promoting a youthful, radiant appearance.